Last updated: January 2026

This Cookie Policy explains how Back to School, Back to Normal uses cookies and similar technologies on backtoschoolbacktonormal.com (the “Site”). It should be read alongside our Privacy Policy.

Contact: contact@backtoschoolbacktonormal.com

71–75 Shelton Street, Covent Garden, London WC2H 9JQ

1. What cookies are

Cookies are small text files stored on your device when you visit a website. They help the site work, remember your preferences, and measure how it is used. Similar technologies (such as pixels and tags) work in comparable ways.

2. The cookies we use

We use the following categories:

• Strictly necessary cookies — required for the Site, checkout and core functions to work. These are set by our website platform and our payment processor, Stripe. They do not require consent.

• Analytics cookies — help us understand how visitors use the Site so we can improve it. We use Google Analytics for this.

• Advertising / marketing cookies — used to measure and target our advertising. We use the Meta (Facebook) Pixel and Google Ads.

3. Your consent

Strictly necessary cookies are always active. Non-essential cookies (analytics and advertising) are only used with your consent, in line with UK privacy rules (PECR and UK GDPR). You can give or refuse this consent through the cookie banner on the Site, and change your choice at any time.

4. Managing cookies

You can manage or withdraw consent at any time by:

• using our cookie banner / preferences tool on the Site; and

• adjusting your browser settings to block or delete cookies (see your browser’s help pages).

Blocking strictly necessary cookies may stop parts of the Site, including checkout, from working properly.

5. Third-party cookies

Some cookies are set by the third parties named above (Stripe, Meta and Google). Their use of data is governed by their own privacy and cookie policies, which we encourage you to review.

6. Changes to this policy

We may update this policy as our use of cookies changes. The “last updated” date above shows the latest version.

7. Contact

Questions about cookies? Email contact@backtoschoolbacktonormal.com.